While promoting a site you have to follow some points.
Site Infrastructure
1 : Keep the url short and simple. Make less use of "/", "?", "&". Trt ti eliminate session ID.
2 : Make sure your web site has good uptime, response time, and bandwidth. Switch your web host if necessary.
3 : Avoid using frame for your layout. Framed sites are very hard to optimized properly. My advice is if your site is new dont make your site in fram
4 : Avoid using table for your layout. You can have much cleaner and leaner code with CSS. As a bonus, your web pages will also load faster.
5 : Use keywords is your file and directory names. Keyword should be related with your industry.
6 : Use hyphen ("-") to separate keywords in file and directory names, but don't use too many hyphens.
7 : Link your web pages together in a reverse tree hierarchy - i.e., home page links to section home pages to sub-sections to individual pages, etc. Proper structure should be maintain.
On Page Factors
1 : Use keywords in your page title. This is the HTML
2 : Use keywords in your heading tags
3 : Strategically use "bold", "strong", "italic", etc. to emphasize important information. Make sure this emphasis contains your keywords.
4 : Use validated HTML code.
5 : Minimize the use of Flash. Search engines cannot really interpret Flash content.
6 : Position your content as close as possible to the top of your HTML mark up (CSS can help you with this)
7 : Write good content relevant to the theme of your web site.
8 : Have at least 250 words on each of your content page.
9 : Read your content. Make sure it sounds natural and conversational.
10 : Add keywords throughout your content. Especially, at the very beginning and at the very end of the web page.
11 : Repeat your keywords a few times, 3-5 times is a good number -- just don't over do it.
12 : Use several variations of your keywords. For instance, if my keyword is "SEO", I want to have some of these words in the content: "Search Engine Optimization", "SEM", "Search Engine Marketing", "Web Site Promotion", "Optimizing", "Ranking", etc.
13 : Research your keywords -- wrong keywords equal no traffic.
14 : Don't hide your keywords -- the search engines should see what the users see.
15 : Avoid cloaking -- don't give the search engines a different version of your site.
16 : Follow the rules of accessibility. At the least, make sure you use alt attribute and title attribute to describe your images and links, respectively.
Link Building
1. Submit your sites to as many web directories as you can.
2. Use keywords in anchor text of links.
3. Link to related items within your site.
4. Link to most popular items on your site, especially to your best sellers for eCommerce.
5. Link to key pages from your home page.
6. Make sure every page link back to the home page.
7. Create a sitemap page with more links to your key pages.
8. Link to other credible sites in your industry.
9. Try to get credible sites in your industry to link to you.
10. Use normal direct HTML links.
11. Avoid broken or dead links.
12. Avoid linking to bad neighborhood
Optimized the page after knowing sound knowledge of google Optimization guidelines
Site Infrastructure
1 : Keep the url short and simple. Make less use of "/", "?", "&". Trt ti eliminate session ID.
2 : Make sure your web site has good uptime, response time, and bandwidth. Switch your web host if necessary.
3 : Avoid using frame for your layout. Framed sites are very hard to optimized properly. My advice is if your site is new dont make your site in fram
4 : Avoid using table for your layout. You can have much cleaner and leaner code with CSS. As a bonus, your web pages will also load faster.
5 : Use keywords is your file and directory names. Keyword should be related with your industry.
6 : Use hyphen ("-") to separate keywords in file and directory names, but don't use too many hyphens.
7 : Link your web pages together in a reverse tree hierarchy - i.e., home page links to section home pages to sub-sections to individual pages, etc. Proper structure should be maintain.
On Page Factors
1 : Use keywords in your page title. This is the HTML
2 : Use keywords in your heading tags
3 : Strategically use "bold", "strong", "italic", etc. to emphasize important information. Make sure this emphasis contains your keywords.
4 : Use validated HTML code.
5 : Minimize the use of Flash. Search engines cannot really interpret Flash content.
6 : Position your content as close as possible to the top of your HTML mark up (CSS can help you with this)
7 : Write good content relevant to the theme of your web site.
8 : Have at least 250 words on each of your content page.
9 : Read your content. Make sure it sounds natural and conversational.
10 : Add keywords throughout your content. Especially, at the very beginning and at the very end of the web page.
11 : Repeat your keywords a few times, 3-5 times is a good number -- just don't over do it.
12 : Use several variations of your keywords. For instance, if my keyword is "SEO", I want to have some of these words in the content: "Search Engine Optimization", "SEM", "Search Engine Marketing", "Web Site Promotion", "Optimizing", "Ranking", etc.
13 : Research your keywords -- wrong keywords equal no traffic.
14 : Don't hide your keywords -- the search engines should see what the users see.
15 : Avoid cloaking -- don't give the search engines a different version of your site.
16 : Follow the rules of accessibility. At the least, make sure you use alt attribute and title attribute to describe your images and links, respectively.
Link Building
1. Submit your sites to as many web directories as you can.
2. Use keywords in anchor text of links.
3. Link to related items within your site.
4. Link to most popular items on your site, especially to your best sellers for eCommerce.
5. Link to key pages from your home page.
6. Make sure every page link back to the home page.
7. Create a sitemap page with more links to your key pages.
8. Link to other credible sites in your industry.
9. Try to get credible sites in your industry to link to you.
10. Use normal direct HTML links.
11. Avoid broken or dead links.
12. Avoid linking to bad neighborhood
Optimized the page after knowing sound knowledge of google Optimization guidelines
