Friday, December 01, 2006

There are very few times when we get a chance to witness all the great masters from the same field on a common platform. Recently, in an “Interactive Site Review” session held at Las Vegas Pubcon, panellists like Matt Cutts from Google, Tim Mayer from Yahoo, Greg Boser from WebGuerrilla, and Danny Sullivan reviewed various sites that stood out of the lot. After the review of these sites, these panellists gave few valuable suggestions that would help the SEOers to get a better ranking for their sites.

- Each and every page of a site is an entry point for the specific keyword that page targets

- Quality links would always have an upper hand over quantity links

- Avoid javascript, flash, templates and other such algorithms as they are a red flag to ranking algos

- Session IDs urls need to be blocked from crawlers because of duplicate content issues

- If you have a e-commerce based site then try and use original content in the description of the product rather than the description given by the manufacturers.

Always go for local directories rather than global directories for geographic specific websites.

- Content should always be unique and original rather than copied.

- Getting into the top 3 of Google Local ensures the front page entry of Google’s standard search even though the site is geographically based.

- Try and not to use redirects.

- Blogs are the most effective way of getting maximum traffic to your site.

Keeping these tips in mind will help SEO people to generate a better quality traffic and ranking for their site.

sources from google blog
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  • posted by Lalita at 7:59 PM

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