In today’s competitive market it’s imperative to understand and educate yourself on Search Engine Optimization (SEO) and Search Engine Marketing (SEM) techniques in order to stay competitive and keep your company thriving in today’s market place. Promoting your online business with limited knowledge can be a difficult task
Search Engine Optimization (SEO)
The process of making modifications to web page content with the intent to attain higher search engine ranking for specific keyword phrases. Effective search engine optimization combines keyword placements in web page content and attaining links from relevant websites.
Search engines contain billions of HTML pages in their database(s). When a user performs a search, the search engine must not only filter a set of pages that are relevant to the query, but also rank (order) them from best to worst. Since it is impractical for search engines to use human reviews for the sheer volume of the databases, they rely on programmed algorithms to analyze and rank pages.
There are two categories of criteria that search engines use to rank pages:
· On Page Factors - Analysis of the HTML source code for a page
· Off Page Factors - Analysis of inbound links and the pages they link from
Each search engine weights factors differently, but the fact remains that they all have a limited criteria to choose from. By optimizing your site for one search engine, you will to a large degree optimize it for all of them
The first step is
Creating correct content
The content of a site plays an important role in site promotion for many reasons. We will describe some of them in this section. We will also give you some advice on how to populate your site with good content.
- Content uniqueness. Search engines value new information that has not been published before. That is why you should compose own site text and not plagiarize excessively. A site based on materials taken from other sites is much less likely to get to the top in search engines. As a rule, original source material is always higher in search results.
- While creating a site, remember that it is primarily created for human visitors, not search engines. Getting visitors to visit your site is only the first step and it is the easiest one. The truly difficult task is to make them stay on the site and convert them into purchasers. You can only do this by using good content that is interesting to real people.
- Try to update information on the site and add new pages on a regular basis. Search engines value sites that are constantly developing. Also, the more useful text your site contains, the more visitors it attracts. Write articles on the topic of your site, publish visitors' opinions, create a forum for discussing your project. A forum is only useful if the number of visitors is sufficient for it to be active. Interesting and attractive content guarantees that the site will attract interested visitors.
- A site created for people rather than search engines has a better chance of getting into important directories such as DMOZ and others.
- An interesting site on a particular topic has much better chances to get links, comments, reviews, etc. from other sites on this topic. Such reviews can give you a good flow of visitors while inbound links from such resources will be highly valued by search engines.
- As final tip…there is an old German proverb: "A shoemaker sticks to his last" which means, "Do what you can do best.” If you can write breathtaking and creative textual prose for your website then that is great. However, most of us have no special talent for writing attractive text and we should rely on professionals such as journalists and technical writers. Of course, this is an extra expense, but it is justified in the long term.
Remaining part of tutorial in SEO Tutorial --- Part 2
Seo Guru
Search Engine Optimization (SEO)
The process of making modifications to web page content with the intent to attain higher search engine ranking for specific keyword phrases. Effective search engine optimization combines keyword placements in web page content and attaining links from relevant websites.
Search engines contain billions of HTML pages in their database(s). When a user performs a search, the search engine must not only filter a set of pages that are relevant to the query, but also rank (order) them from best to worst. Since it is impractical for search engines to use human reviews for the sheer volume of the databases, they rely on programmed algorithms to analyze and rank pages.
There are two categories of criteria that search engines use to rank pages:
· On Page Factors - Analysis of the HTML source code for a page
· Off Page Factors - Analysis of inbound links and the pages they link from
Each search engine weights factors differently, but the fact remains that they all have a limited criteria to choose from. By optimizing your site for one search engine, you will to a large degree optimize it for all of them
The first step is
Creating correct content
The content of a site plays an important role in site promotion for many reasons. We will describe some of them in this section. We will also give you some advice on how to populate your site with good content.
- Content uniqueness. Search engines value new information that has not been published before. That is why you should compose own site text and not plagiarize excessively. A site based on materials taken from other sites is much less likely to get to the top in search engines. As a rule, original source material is always higher in search results.
- While creating a site, remember that it is primarily created for human visitors, not search engines. Getting visitors to visit your site is only the first step and it is the easiest one. The truly difficult task is to make them stay on the site and convert them into purchasers. You can only do this by using good content that is interesting to real people.
- Try to update information on the site and add new pages on a regular basis. Search engines value sites that are constantly developing. Also, the more useful text your site contains, the more visitors it attracts. Write articles on the topic of your site, publish visitors' opinions, create a forum for discussing your project. A forum is only useful if the number of visitors is sufficient for it to be active. Interesting and attractive content guarantees that the site will attract interested visitors.
- A site created for people rather than search engines has a better chance of getting into important directories such as DMOZ and others.
- An interesting site on a particular topic has much better chances to get links, comments, reviews, etc. from other sites on this topic. Such reviews can give you a good flow of visitors while inbound links from such resources will be highly valued by search engines.
- As final tip…there is an old German proverb: "A shoemaker sticks to his last" which means, "Do what you can do best.” If you can write breathtaking and creative textual prose for your website then that is great. However, most of us have no special talent for writing attractive text and we should rely on professionals such as journalists and technical writers. Of course, this is an extra expense, but it is justified in the long term.
Remaining part of tutorial in SEO Tutorial --- Part 2
Seo Guru
